On My Bookshelf: Scramble, Marty Neumeier
If you’re looking for an entertaining and informative read, why not try a business book with a twist in its tale? Scramble is a business thriller by brand guru Marty…
Read MoreQR Codes: Connect with Your Audience Wherever They Are
Have you noticed? Little boxes of static are suddenly everywhere. You see them in store windows, on restaurant receipts, in magazine ads. They are on food packaging, flyers, and even…
Read MoreTo Your Customers, Small Gestures Make a Big Impact
We recently contracted Colonial Roofing to replace the roof on our garage. We were delighted with the professionalism of the crew and the great work they did. But what really…
Read MoreWhy do I Call Myself the Savvy Brander?
It’s a good question. Savvy is a term open to many interpretations. On a personal level it’s someone who’s shrewd, perceptive, or street smart. In business, I see it as…
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Howdy! I’m Rick, a brand expert and seasoned graphic designer in NY’s Hudson Valley. For more than 40 years I’ve been creating remarkable brand solutions for individuals, companies and nonprofits here and beyond.
I want people to understand why brand is essential to their business, share a few personal experiences, and explore what goes into a good (or bad) design.